DUBS COLLECTION

APPAREL DESIGN, HARD GOODS DESIGN, ADVERTISING

The Dubs Collection is a merchandise collaboration between University Book Store, UW Trademarks and Licensing, and the University of Washington's live mascot, Dubs, and his team. I created a range of apparel and hard goods designs using photos and illustrations of Dubs, and scans of his paw prints. The logo was created in collaboration with the College Licensing Company, using my vector images of Dubs' paws and the UW Athletics font. Once the collection launched, I went on to design the marketing campaign and in-store signage, and was involved in the visual merchandising. The collection has become one of University Book Store's highest-selling collections.